You’ve probably heard a lot about content marketing. This article is about what your website can do to take your content marketing strategy to new highs. It’s true, that regular posting to social media and engaging with your followers works flawlessly for your business. However, often we get asked; What do I post on my social media accounts? What do we post on our website? And how do we engage an audience?
The most effective social media posts come from your website. Directing people to your website from social media is the perfect way to interact with your audience without distractions. From your website, you can ask your users to join your newsletter, join a webinar, or even set up a face to face meeting.
Your corner of the internet
Your website is a corner of the internet that you can fully control; therefore if it’s used correctly, it can give you immense power. However, if your website isn’t updated, isn’t representative of your business or isn’t user-friendly, it could end up hurting you not helping you.
With big companies across the UK, this can be a massive issue. Ensuring a corporate website is up to date, can be either time consuming or impossible without an in house team.
Outsourcing can be a lifesaver
Outsourcing your website can be tremendously efficient. With CandyKite; your business doesn’t have to worry about your site; you can tell us your ideas, goals and objectives. We take that information and put it into a project that is fully representative of your business and continuously up to date with the latest trends.
We take the best of social media integrations, content sharing and SEO tools and use them to take your marketing strategy to new highs. With content production and professional article writing, we can keep your visitors engaged.
If you’d like to get started with a new, cutting edge and regularly updated website, contact us today to talk to a member of our team.