Why you need a website for your small to medium-size business

So, you’ve got the basics of your product(s) or service(s) covered, however, what’s going to set you apart from the crowd is the personality of your business, it’s traits, values, and worldview. Ultimately your brand is a story, and you need a place to tell it.

You are just a few clicks away from your potential customers. Even if going global or opening an e-commerce site is not what you are looking for, there are so many reasons for you to claim your corner of the web. Here are five reasons why.

Cut down any intermediaries

You might be into the idea that relying on social media accounts and reviews sites for your business is enough. They’re valuable tools to get your brand known, but there are always restrictions. Review sites put you in direct competition with other companies, and when it comes down to the service industry, you’re doomed to pay endless fees to get your business on a metasearch engine.

Allowing your potential clients to book or purchase on your website is going to pay off in the long run.

Google it

That’s easily our first approach for handling just about everything. The good news is that with a website, we can boost your business to the top of the most used search engines, helping you reach thousands of new potential customers. If you look around, the chances are that most of your competitors already have a site, but with CandyKite you can stay ahead of them.

In-print advertising, such as flyers and mailshots, don’t provide the opportunity to build a following base and mailing list without additional costs. Getting onto the first page of Google might not be easy initially, but we have plenty of professionals who can get you there.

Give your business space for growth

There’s a seemingly infinite number of interactions that happen over the internet every day, and with these interactions comes an opportunity for you to grow your business. There is plenty of room for expansion on the internet, and if things ever get stale in your local marketplace, you’ll need a store of your own, that allows you to sell your product(s) and service(s) out of business hours and outside of your current reach.

Establish your brand’s narrative

Ever thought that your business needed a better showcase? Well, a website will give you just that. You’ll get to showcase the products and services you want, the way you want to. There’s no better way to get in touch with your audience than displaying pictures regarding your business. Let them see behind the scenes through a blog because showing a little bit of personality establishes a connection and in turn, will encourage people to buy from you.

Moreover, with the ability to upload useful resources directly on your website, the customer won’t have to move an inch further.

Through CandyKite building and managing your website is simple

What have you got to lose? We’ll build your website to a modern and innovative standard, consistently maintain it, and eliminate any practical stress you may currently have.

We won’t stop improving your website until you are entirely confident that it ultimately reflects your business; the level of involvement you have is up to you.

Ready for some action? Don’t hesitate to contact us. We’re more than happy to help with any marketing enquiries you may have.

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